Bee’s Knees Benefits was built to make everyday stops a little more rewarding and a lot more fun!
At its core, it’s designed around real life. The quick coffee runs. The fuel stops. The snack breaks. The “I’m here anyway” moments that deserve something extra in return. Loyalty should feel effortless, rewarding, and, dare we say…pretty sweet.
What sets it apart is a focus on simplicity and generosity. No overcomplicated rules. No hidden catches. Just thoughtful perks that feel timely, meaningful, and genuinely worth buzzing about. The program is available at 300+ participating locations across the Northeast, Virginia, and Texas, making it easy for members to earn and enjoy rewards whether they’re close to home or on the road. One program. One hive. Plenty of places to reap the benefits. This is loyalty made simple. Less transactional. More rewarding. The kind of experience that feels, well, like the bee’s knees.
How it works
It’s all about getting more buzz for your buck.
Every visit earns you something back, and the more often you stop by, the better it gets. As you go, you’ll buzz your way up to V.I.Bee, unlocking three tiers of perks designed to reward your everyday routine. More visits mean more benefits, more surprises, and more reasons to keep coming back.
| Reward | Friend0-4 Visits* | Family5-9 Visits* | V.I.Bee10+ Visits* |
|---|---|---|---|
| 500 points when you complete registration | |||
| 2 points for every $ spent or gallon purchased | |||
| Redeem points for cents off per gallon or $ off in store | |||
| Free coffee or fountain drink when you buy 5 | |||
| Special offers | |||
| 1 free 20oz beverage or coffee per month | |||
| 1 free sandwich per month | |||
| Birthday month – Bonus Points (300 / 400 / 500) | |||
| Birthday month - Double points on every purchase |
All about the buzz
We think our loyalty program is pretty sweet, and others noticed, too! Bee’s Knees Benefits was recognized by CStore Decisions as a Best-in-Class Loyalty Launch, a nod to the thoughtful design, strong rollout, and member-first approach behind the program.
